The reason we decided to share this information with you is simple – We are passionate about this business and wish to help our customers as much as possible by allowing them to make the best decisions possible for their floor covering purchase.  New flooring is expensive, normally a big ticket purchase for the home and there is so much confusion and mis-information out there for consumers that it’s ridiculous.  Some folks may only have one or two opportunities to purchase new flooring in their lifetime and we want to make sure they are making the right choice. Over the years we’ve found that there are typically two types of clients that we see:  The shopper that comes to us first and the shopper that comes to us after meeting with another flooring vender.  When folks come to us first they are empowered with great information about their project and can then choose the right flooring product that fits the profile of what they are trying to accomplish – the project fits their budget and the product will perform as they expect.  When clients come to us after seeing one or more other vendors, we can tell they are confused and have questions that are cloudy and irrelevant.  That’s the main reason for us making this information available to you.  After you review our Blog you’ll probably be more informed that the majority of people in the retail floor covering business!